BRAND DEVELOPMENT | COMMUNITY DESIGNGaelic League Cultural Consortium
Gaelic League Cultural Consortium (GLCC), which serves as the programming arm of the Gaelic League of Detroit needed a new brand identity to celebrate its 100th anniversary. Located in Corktown, the mission of GLCC is to promote Irish culture: music, dance, language, and more. As part of a rebranding effort, a logo, color palette, Celtic inspired patterns, typographic system, social media posts, and printed materials were designed to reinvigorate GLCC.
photos courtesy of the Gaelic League of DetroitIrish heritage is rich with symbolism including the three-pronged Triskeles, symbolizing earth, water, and fire to the Awen, symbolizing three points of light. Symbols appear in a series of patterns that can be used on digital and print materials.
The identity includes two logos—an emblem with the full Gaelic League Cultural Consortium name, and a simplified GLCC version for a flexible identify system.
